Every marketing tool reports its own numbers.
See the one that matters.
Connect your analytics, ad, email, CRM, website and events tools into one view from spend to lead to customer, measured against your marketing plan, without replacing any of them.
Each tool claims the credit. None of them sees the customer.
- Web analyticsVisits, sources, behaviour on the website
What goes wrong between toolsStops at the form; never sees the customer
- Ad platforms (search, social, display)Spend, clicks, platform conversions
What goes wrong between toolsEach counts its own conversions; totals do not add up
- Email and marketing automationLists, sends, opens, scores
What goes wrong between toolsLists differ from the CRM
- CRMLeads, opportunities, customers
What goes wrong between toolsCampaign source lost or overwritten
- Website and contentPages, forms, downloads
What goes wrong between toolsForm leads arrive in an inbox
- Social mediaPosts, engagement
What goes wrong between toolsNot linked to leads at all
- Events and webinarsRegistrations, attendance
What goes wrong between toolsAttendee lists uploaded by hand, weeks later
- SpreadsheetsThe marketing plan and budget
What goes wrong between toolsUpdated by hand from every tool above
The result: every report has a different number, and nobody can say which campaigns produce customers.
One view from spend to customer, against the plan
| You can see | So you can decide |
|---|---|
| Spend, leads, opportunities and customers by campaign and channel, in one place | Where to move budget |
| Results against each goal in your marketing plan | What is on track and what needs action |
| Leads handed to sales, followed up on time or not | Where handover breaks, and what to agree with sales |
| Duplicate and conflicting contacts across tools | Which source to fix before the next campaign |
| Campaigns and content waiting for approval | Where launches are stuck |
Connect, match, run, measure
Anubavam connects the tools a marketing team already runs, such as web analytics, ad platforms, email, CRM, website, social and events tools, into one view. It follows each lead from campaign to customer, matches records across tools, runs approvals and handovers between teams, and measures results against your marketing plan.
- 1
Connect the tools you have, in stages: controlled exports first, then read access, then two-way where approved. See Integration.
- 2
Match contacts and accounts across tools into one trusted customer record. See Data Management.
- 3
Run the work between tools and teams, such as content approval and lead handover, as tracked processes. See Sales and Marketing.
- 4
Measure each campaign from spend to customer, against the goals in your marketing plan.
Illustrative
Better answers, with customer data protected
Keep the tools that work. Your team keeps the tools it knows.
Customer data handled with care. Access by role; consent and preferences carried with the record. Privacy management certified to ISO/IEC 27701:2019 by DNV. See Trust.
Approvals on record. In regulated firms, compliance sign-off on content is recorded with the version approved.
AI under your control. Agents can flag leads not followed up or summarise campaign results, at the level you set. Early Adopter. See AI and Agents.
Creatrix Connect, our integration layer, already links hundreds of products for clients. Universities track enquiries from first contact to enrolment on the same platform through Creatrix Campus, our higher education edition.
Start with two or three tools and one question
Pick the question you cannot answer today, for example “Which channels produce customers, not just clicks?” We connect the two or three tools that hold the answer, match the records and show you the view. Then decide what to connect next.
Questions from marketing leaders.
No. Keep your analytics, ad, email and automation tools. Anubavam connects them, matches the records and shows results in one view, against your plan.
Most marketing tools offer exports or interfaces. We confirm each of yours during the process assessment and connect in stages.
Each tool counts from its own point of view. Anubavam follows the lead itself, from first touch to customer, so you see one number based on what actually happened.
Yes. Goals from your plan sit in the same view as spend, leads and customers by campaign.
That page covers day-to-day processes such as approvals and handover. This page covers connecting your marketing tools and measuring results against the plan.